Website advice
Straight answers before you spend on a website.
Browse earlier guides on pricing, trust, search, email and website decisions.
Older articles
Page 4 of 15
ChatGPT vs Gemini vs Perplexity: Which Engine Understands Your Business?
Compare how ChatGPT, Gemini and Perplexity describe your business using the same prompts, then score factual accuracy, source quality, service understanding and commercial usefulness.
How to Earn AI Citations Without GEO Guarantees
Improve the chance that AI search systems can understand and cite your business by strengthening crawl access, source quality, page evidence and third-party corroboration without promising placement.
Google Business Profile in Gemini: A Multi-Location Checklist
Prepare a multi-location business for Google Business Profile and Gemini without claiming a feature your account cannot currently use across multiple verified profiles.
How Google Maps Is Changing Local Business Discovery
Google Maps now supports conversational place discovery with Gemini. Learn what local businesses should keep accurate as customers ask more specific questions instead of typing only category keywords.
Googlebot, OAI-SearchBot and PerplexityBot: A Crawler Checklist
Check whether Google Search, ChatGPT Search and Perplexity can reach the public pages you want discovered without exposing private areas or confusing crawler controls.
The High-Converting Service Page Structure
Structure a service page around the customer’s problem, service fit, evidence, scope, pricing context and next action instead of stacking generic feature cards.
How Invoice Discounts Affect VAT Calculations
Understand where an upfront discount enters a simple South African VAT calculation, how percentage and fixed discounts change the taxable amount and why later price reductions may need a credit-note adjustment.
Invoice Payment Terms That Reduce Late Payments
Write payment terms that remove avoidable ambiguity around due dates, deposits, payment references, banking details, disputes and reminders without pretending wording can guarantee on-time payment.